“How has cancel culture affected your own behavior on social media? Can you describe one specific change you’ve made and why?”
Research and think through the content I post
Cancel culture has made me more mindful about what I share on social media. I’ve become much more conscious of how my words and actions can be perceived, particularly regarding sensitive topics. One specific change I’ve made is to carefully research and think through the content I post, especially when discussing controversial issues. I strive to ensure that my comments are informed and empathetic, and I make an effort to listen more than speak. This approach has helped me avoid unnecessary conflicts while still expressing my views in a respectful manner.
Georgi Petrov, CMO, Entrepreneur, and Content Creator, AIG MARKETER
Think twice before posting opinions
Cancel culture made me think twice before posting opinions, especially on topics like politics or social issues. There was a time I wanted to share a post supporting a public figure, but after seeing how quickly people online attacked others for similar posts, I stopped myself. I didn’t want random strangers twisting my words or starting a fight in the comments.
Now, I stick to lighter content — family moments, beauty tips, or work updates. I’d rather put out content that connects with people in a positive way instead of risking unnecessary drama. Social media should feel like a place to share, not a battlefield.
Natalia Lavrenenko, UGC manager/Marketing manager, Rathly Marketing
More thoughtful about what I share on social media
Cancel culture has definitely made me more thoughtful about what I share on social media. I used to post impulsively—whether it was a joke or a strong opinion—without fully considering how it might be received. After witnessing a few heated situations where people faced backlash over misunderstood posts, I realized the importance of pausing before posting.
One specific change I made was creating a personal rule to draft posts and then review them 24 hours later before publishing. This delay helps me catch any wording that might be misinterpreted or come across as insensitive. It’s not about censoring myself, but about being responsible and respectful to diverse audiences. This shift has helped me maintain a positive online presence without feeling stifled, and it’s made me more aware of the impact words can have beyond my immediate circle.
Nikita Sherbina, Co-Founder & CEO, AIScreen
Pause before posting
I now pause before posting—especially when discussing trends or challenges in our industry. I ask myself: Could this be misinterpreted? Is this fair to all stakeholders? I also double-check sources when sharing stats or opinions, knowing that once it’s out there, it reflects not just me, but my agency’s values too.
Cancel culture has taught me that authenticity is important, but so is responsibility. It’s not about being scared to speak, but about being considerate—especially when you have an audience.
Eugene Leow Zhao Wei, Director, Marketing Agency Singapore
More cautious about what I post on social media
Cancel culture made me more cautious about what I post on social media. One specific change I made was to pause before sharing opinions on sensitive topics, taking time to research and consider different perspectives. This helped me avoid misunderstandings and unnecessary backlash while still expressing my views thoughtfully.
Chris Brewer, Managing Director, Best Retreats